Professional Sales CoachingTM 

Equip your sales managers and coaches with the skills and strategies they need to make a positive difference and guide their sales professionals to superior sales performance.

Who Should Attend?  Sales managers or others in your organization with sales coaching responsibilities
*Prerequsite:  Professional Selling Skills

Contact us for possible dates.  239-599-8408

Professional Sales CoachingTM Brochure

Research shows that one of the most critical roles a sales manager plays is in the coaching of their sales team. Even though most sales managers would support this assertion, few would claim that they are able to devote enough time to the practice.

Sales coaching is the most direct way to impact sales team performance

Professional Sales Coaching™ provides your sales managers and coaches with the framework, communication skills, and planning tools they need to build and maintain a superior sales team—one that generates mutually beneficial, long-term business relationships. During the workshop, sales managers and coaches master a proven process for using collaborative coaching conversations to build a development culture that creates a high-performance sales team. They learn how:

· To describe the characteristics of a high-performance sales climate

· To demonstrate The Basic Principles to increase coaching effectiveness with their sales teams

· To evaluate sales performance using the Coaching Issues Diagram

· To apply a set of Skill Steps for Providing Constructive Feedback, Developing Others, and Giving Recognition to increase salesperson performance  and drive results

· To successfully handle difficult coaching conversations

· To use phone, voice mail, e-mail, and real-time messaging to coach salespeople effectively from a distance

· To implement a coaching process with the sales team

With Professional Sales Coaching™, your sales managers will not only create a more positive, motivational work environment, they’ll build a stronger, more profitable sales organization—one that wins new customers and keeps them.

A comprehensive approach promotes effectiveness and efficiency

There is no shortage of work facing today’s sales managers. Therefore, to expect sales coaching to be executed on a consistent basis, it must be supported through skills and tools that help sales managers easily adopt sales coaching within their daily activities. Professional Sales Coaching™ addresses this issue by advocating an approach to coaching which leverages selling skills already familiar to sales managers. In addition, the program includes a wide  variety of tools to help managers identify coaching opportunities and implement development strategies. These include a robust set of self-assessments, sales performance evaluation tools, reinforcement tools, as well as coach-the-coach components. 

Benefits of Using Professional Sales Coaching™

Your sales managers will enjoy:

· A challenged and motivated sales team that consistently strives to produce at peak levels

· Improved performance from salespeople who previously failed to meet sales goals

· Increasingly high levels of productivity from top performers

Your salespeople will:

· Experience greater confidence in their ability to meet—and surpass—sales goals

· Increase sales success through coaching and reinforcement of selling skills and product knowledge

Your organization will experience:

· Reduced turnover by providing salespeople with direction, support, and professional  development

· Systematic rather than random development of your sales force

· Increased success in winning new business and building customer loyalty

Module Highlights & Outcomes

The workshop consists of four units, each geared toward building a comprehensive        understanding of what it takes to be successful as a sales coach.

Why Coach

Participants explore what coaching means, why it’s important and what makes coaching challenging. Specifically, participants explore:

· The challenges and rewards of improving business results by changing others’ behavior

· Three aspects for creating a high-performance sales climate in their teams

· Advantages and disadvantages of directive and collaborative approaches to coaching

· How to use The Basic Principles in order to establish a culture of collaboration within the sales team

What to Coach

This unit focuses on the issues and competencies that outline superior sales performance and can be used in observing and evaluating sales team performance. Participants learn:

· To utilize three areas of sales call competence—product knowledge, customer knowledge, and selling skills/ sales process—to evaluate individual and team behaviors

· To coach to a standard using customizable assessment and evaluation tools

· To focus their efforts on common performance improvement issues

· To utilize a manager’s Resource Guide to identify positive and negative cues associated with keys to selling success

How to Coach

In this unit, sales managers acquire, develop, and apply the skill steps for conducting coaching conversations in a variety of situations. For example, participants learn:

· To set the stage for the coaching conversation and action planning process

· To utilize specific communications skills critical to sharing insights and observations with
a salesperson

· To value gaining a salesperson’s buy-in—not just compliance—to coaching recommendations

· To leverage selling skills within a coaching conversation

· To conduct three kinds of coaching conversations: constructive feedback, development, and recognition

· To handle difficult coaching conversations in which the salesperson is resistant

· To coach from a distance (when the sales manager does not have the opportunity for face-to-face coaching conversations) with specific process, tips and techniques

 When to Coach

The final unit within the program revolves around actionable coaching. Coaches review steps for coaching observations, implementing a broad-scale coaching process with their team and are provided experience with tools for reinforcing sales skills. Specifically, participants learn:

· To conduct a coaching kick-off in order to institute formal coaching as an ongoing process

· To build long-term developmental action plans for each individual on their sales teams

· To set action plans in motion and track their people’s progress

· To observe sales calls in ways to promote focused coaching

· To leverage reinforcement tools to support better use of core selling skills 

 
We are proud to be educational partners with:

ACHIEVEGLOBAL IS THE PUBLISHER OF PROFESSIONAL SELLING SKILLS^®